FATTY, FAGGOT, FREAK … WE DON’T THINK SO.
HOW ABOUT FRIEND.
New F Word is a grass roots photo campaign and documentary film that aims to encourage the use of the word FRIEND to project inner strength and confidence. The concept by Elliot Dal Pra London & Ronnie Kroell was taken to a whole new level when Bianca Kosoy, famed branding creative genius, helped shape the campaign by giving it the edginess for which she is known. Add celebrity photographer and co-creator Ryan Forbes to the mix, and you have quite the creative team; bullying beware.
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