Fatty, Faggot, Freak … We don't think so.
How about FRIEND.
How about FRIEND.
The New F Word is a grass roots photo campaign and documentary film that aims to encourage the use of the word FRIEND to project inner strength and confidence. The concept by Elliot Dal Pra London & Ronnie Kroell was taken to a whole new level when Bianca Kosoy, famed branding creative genius, helped shape the campaign by giving it the edginess for which she is known. Add celebrity photographer and co-creator Ryan Forbes to the mix, and you have quite the creative team; bullying beware.
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The meaning behind The New F Word photos refers to an individual's awareness of how they feel. When a person is called a FREAK they shut down inside, letting the bullying continue. We want the individual to have an empowered inner monologue of “F U, I am actually really FABULOUS and do not need your approval”. This confidence helps to build meaningful friendships and curb the bullying. It's important to remember that we teach others how to treat us. Our silence simply condones bad behavior, therefore it is no longer an option.
Behind-the-Scenes
Watch Lizzie tell Entertainment Tonight her experiences being bullied, and catch a sneak peek of the New F Word Campaign shoot!
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